KENNIF

I was tasked to do a series of assignments through which I was to define and build myself up as a brand. This required me to do an inner, very personal search of what is the quality that would separate me from the pack, what is the thing that I believe in most as creative professionals, and can it be distinctive enough to make my recognizable on the over-saturated market.

2017

This logo can show my belief in design - collective design better. It combines with 3 unfinished circles represented every design should combine with 3 different group, they are the designer, professional and the user. The consisted tree sign means a new and fresh design can be created with the 3 group together.

The zone around the logo is protected, therefore it is to be void always, without the graphic element of any kind invading it. Use presented ratio to construct the zone.

Sometimes the logo may need to print on a deep color surface.

Color has a powerful subconscious effect on every part of our lives, without even saying a word. A good color choosing also can build differentiability and recognition to a brand.

yellow green
cmyk- 56/22/100/0
rgb- 130/164/42
hex- #82A42a